Sometimes, people really do NOT want to be open to a new way of looking at something, and no amount of evidence will convince them otherwise. They are so committed to their world view, or to their interpretation of “the truth,” that they close off, shut down, cross their arms – and feel justified in their ignorance. I'm finally beginning to learn that when it comes to raising awareness about Health , it's our job to educate and inform. It's not our job to convince.